Originally from Amory, Mississippi, Matt Sullivan graduated from Mississippi State University with a B. A. in Biological Anthropology. His journey into strength & conditioning started in college while playing rugby for Mississippi State and coaching at a local CrossFit affiliate in Starkville, MS. From there, while working his full time job in the field of anthropology, he began coaching dozens of clients remotely and continued to study more in the field of strength & conditioning. He completed his first certification through Power Athlete HQ, a worldwide strength & conditioning organization that provides education, coaching, and training to thousands of athletes across the globe. He received his Power Athlete Methodology One Course and then traveled to the headquarters of Power Athlete to receive his Power Athlete Block One certification. He also holds a Certified Strength & Conditioning Specialist certification through the NSCA. Upon completion, he has worked with numerous athletes of all sports and all ages, including football, baseball, lacrosse, softball, volleyball, and more.  He resides with his wife and daughter in Opelika, Alabama.